In times like these, improving application performance isn't a major focus for most IT organizations. The common perception is that as long as you're meeting the bare minimum demanded by your users, you're okay - anything beyond that is a luxury you can’t afford. Well, I happen to think this perception is dead wrong: these days, you just can’t afford not to invest in high performance. The reason is simple: high performance == higher utilization.
I’ll explain what I mean. If you do something that makes an application run 10 times faster (this is a typical performance boost experienced by GigaSpaces users - and by the way, XAP 7.0 will be even faster), without changing your loads or service levels, then that application will consume 90% less resources. Or in other words, you can consolidate the servers running this application at a ratio of 10:1. The amazing thing is, this isn’t instead of the server consolidation you'll get from vendors like VMware - it comes on top of and in addition to it, because it helps you cram more virtual machines and more applications onto every piece of physical hardware.
A great example of this is an eBay subsidiary, Marktplaats, which has moved its application to XAP and is now expecting to reduce their data center from a few hundred servers to only a handful - the consolidation ratio is a whopping 18:1. Marktplaats says this reduction is largely a result of the huge performance boost they experienced, which was made possible by XAPs In-Memory Data Grid and parallel processing capabilities.
XAP also makes it possible for extreme performance to thrive in unexpected places - one example is an XTP trading platform which, thanks to GigaSpaces XAP, has become SaaS-enabled, a major differentiator for the platforms makers, Orbyte Solutions. Another is our recently-announced joint solution with Mule, the open source ESB, which proves that "high performance SOA" is not an oxymoron :)
